Cafe 47 was a new restaurant hoping to make its mark online in an increasingly web-based world. They wanted a professional site with simple functionality that also retained their rustic style and kept the focus on their locally sourced food.
We recreated the handwriting of one of the wait-staff that was seen on a specials list and used it to revamp their menus which included a series of new dishes to go along with the opening of the restaurant. This handwritten style carried through both the print and web elements of the project and secured a unique style to the restaurant’s brand.
A photographer worked with us and we helped direct the way the food and ambiance of the establishment were captured. The rich style of these photos helped set the tone and direction of the site and eventually, it was decided that they should serve as a full-screen background for the site, which gives the viewer an in-depth look at some of the restaurant’s more well-known dishes.
We worked with the owner to create a straightforward copy and kept the number of pages down to a minimum allowing the viewer to easily navigate through the site and even incorporated a third-party reservation widget so people could book a table as quickly as possible.
In the end, we created a functional, easily-navigated site that helped boost the legitimacy of a new restaurant in an old space and catered a delicious presence on the web.