Linear Air was looking to update both the overall design as well as the functionality for a set of site-specific landing pages in order to help boost sales and expose the convenience of traveling with them. 

To help update the design, we compiled a number of videos that showcased the planes used by Linear Air and created a montage for an HTML5 video with full width. In our initial ideas, we designed the page with the form attached to the video but instead, we focused on the idea that the user should always have access to the booking function of the website. The end result was a design that keeps the form stuck to the top of the browser when the user scrolls, giving the viewer the option to book a flight at any time, without losing their spot on the page. 

Simplifying the language was also a key component to this update and helped facilitate a cohesive and concise message and we introduced icons that would help visualize that message. “Hailing” an air taxi became the centralized language throughout the landing pages we created.