EMC² was trying to elevate their InFocus Blog and build upon the platform that experts were using to express their thoughts and perspectives on topics surrounding the company and beyond. 

While the functionality remained pretty much the same, we needed to update the look and feel to accommodate the advancement of design within today’s top blogs. We gave everything a distinct style so blog posts could be distinguished from everything else and created icons to keep blog categories from getting convoluted. 

An emphasis was put on the Viewpoint Series, which was an in-depth look at specific blog points that had slightly more substance to them. The viewpoints allowed us to tell more of a story by using more customized visuals and styles, to help draw readers in to other parts of the site. 

EMC has seen the number of readers increase with this redesign and continues to lead innovative perspectives in the industry today.