Carlise was looking to guide their users through three different options regarding choosing what type of floor they would like but weren't sure the best way to go about it. We worked through several formats during our exploration to ensure we found the best user flow while simultaneously making sure we adhered to their current sales structure.
We spent a significant amount of time internally going over multiple wireframe iterations to develop the best solution before working through it with the Carlisle team.
We ultimately landed in a place that identified the three main entry points to explore design options for the user's potential floor. We made sure that each option had a similar style of imagery and a prominent CTA to navigate easily.
Throughout each journey, we made sure there were callbacks to the other options to retain users as they continued through their options.
We also significantly improved their navigation by creating a hierarchy-focused design that distinguishes between the primary and secondary navigations and the addition of another way to explore floor types.